Mosty: Psychological Center for Children

THE CLIENT

Emotions can be messy. Let’s not leave kids to handle them alone.

Mosty is a psychological support center for children and teenagers, helping young people understand and navigate their emotions in a safe, empathetic environment. Through therapy, workshops, and creative tools, Mosty gives kids and families the language, space, and confidence to face feelings — the good, the bad, and the complicated — together.

THE CHALLENGE

Like many organizations working with mental health, Mosty faced a tricky challenge: how do you talk about emotions without sounding either too clinical or too fluffy? The mission was serious: supporting kids through anxiety, fear, sadness, and all the overwhelming emotions that can hit hard when you’re growing up. But the team behind Mosty isn’t your typical mental health crew. They’re approachable, creative, and deeply invested in making psychological support feel natural and stigma‑free — not something distant or intimidating.

Their brand had to reflect both: the weight of the subject and the warmth of the people behind it. The danger was falling into either of two traps: looking too institutional (and losing kids’ trust) or too playful (and losing credibility with parents and schools). The challenge? Create an identity that balanced empathy, professionalism, and hope.

THE SOLUTION

We started with clarity. Through strategic workshops, we dug deep into what Mosty stood for: a safe bridge between emotions and understanding. From there, we built a brand identity designed to resonate with both kids and adults. Visually, we chose handcrafted, clay‑style illustrations. Not just because they’re charming, but because they carry fingerprints, textures, and imperfections — a reminder that emotions are real, messy, and human. Each portrait was designed to reflect a different feeling — fear, joy, hope, worry — giving kids a way to recognize and name what’s inside them. The color palette leaned into soft, approachable tones with enough contrast to stay clear and accessible. The tone of voice? Warm, honest, and stigma‑free. We avoided jargon, speaking in a way that’s direct, supportive, and just a little playful — because psychological support doesn’t have to feel heavy to be effective.

Scope:

→ Art Direction
→ Visual Idenitiy & Brandbook
→ Illustration Concept
→ Merchandisig & Advertising

Client:

Mosty: Centrum Wsparcia Psychologicznego i Rozwoju (Concept)

Sector:

Mental Care & Healthcare

Date:

May 2025